By Martijn Scheijbeler, VP @ RVShare
Course length: 2h 24min
Implementing technical SEO could be the difference between ranking on Page 1…or never being indexed. You need to know how to audit your site for technical SEO needs and improvements so you can get more visitors, leads, sales and signups for your business.
This course give you deep, current knowledge of technical SEO: the behind-the-scenes components like site structure, JavaScript, and structured data that can have a massive impact on rankings. Whether you’re barely familiar with these components or simply want to ensure you’re up to date, this course covers each in detail.
Sitemaps help provide search engines with more context on your
content and give you insights into what pages are being crawled
& indexed. Learn all about them in this free lesson.
Digital Marketing Manager @ Duke, US
CXL showed me how to go from no optimization program to a fully matured program, and how to handle all the nuances that pop up along the way.
Digital Marketer @ Kleenheat, Australia
I have followed different courses from Linkedln learning to Google and Facebook ads, and I rate CXL as most detailed for specific areas. CXL helped me to do things more systematically and strategically.
CMO @ Trendhim, Denmark
I thought I was quite proficient at analytics, but taking this course was a huge, well-deserved slice of humble pie. It took me from the top of mount stupid, down into the valley of despair, and across to the foothills of the slope of enlightenment. Worth the time.
Because this is an intermediate-to-advanced course, students should be familiar with SEO basics, including how search engines work, fundamentals of design-friendly SEO, and the importance of publishing and linking high-quality content from other high authority sites.
Martijn Scheijbeler is the VP Marketing at RVshare where he leads demand generation, analytics, retention & loyalty, branding, customer experience, marketing strategy, and product development. Obviously, SEO is part of all of that.
Prior to RVshare, he built out the SEO function for both Postmates and The Next Web where he advanced to become their Director of Marketing. He writes blog posts on Technical SEO via his blog, martijnscheijbeler.com, and is a featured guest blogger for ConversionXL, The Next Web and many others.
In the first class, we’ll be guiding you through the basics of Technical SEO, we’ll teach you about what a page looks like (its HTML), how it’s made up and what you can immediately improve when you look at a page (meta tags, on-page content).
In the second lesson, we’ll go in-depth about how to create a good URL structure and what tools you have to guide crawlers around your site and how to prevent them from accessing certain areas. We’ll talk about how you can streamline what crawlers look at and what kind of tools you have to influence this.
Lesson three explores the abilities you have to follow crawlers and what learnings come from that. As part of this class, we’ll talk about the tools you have to influence crawlability.
Redirects (Apache/Nginx)
WWW / NONWWW
301/302
500
302
410
Not every page on your site is always visible to a search engine, or what if you add hundreds of pages. That’s where sitemaps come in, they’ll give you the tools to provide search engines with an overview of your content and give you the insights into what pages are being crawled & indexed.
Does a search engine really understand what your content is about? With structured data, you give the search engines a better idea by marking up your content. It will help search engines understand what a particular entity means and how it relates to others.
What is fast and what isn’t? This lesson introduces techniques that can improve site speed and what tools there are that better inform you of this.
If your organization operates in multiple countries there are certain steps you have to take in order to make sure that you have optimized for all technical aspects. You don’t want a German page ranking for your US customers and vice versa. In this lesson, we’ll talk about tools available to optimize your site for international SEO
Is AI going to take over the world? In this lesson, we’ll talk about the new technologies (that have been available for a bit) that are steering the way websites will operate in the future.
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We’ve built a marketing focused job board to help you find the perfect role. Whether you’re looking to grow your career in CRO, analytics, or growth marketing, we’re here to help—apply here.
This course (and all others – full list here) are included with the CXL subscription.
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